Monday, February 04, 2008

It's all I need to know...

...'cause they're KNX 1070, News Radio! Let's forget that I've called the traffic tip-line multiple times and have been able to get them to essentially give me a personalized report of where I'm headed, becuase that alone would be almost any reason you'd need to tune in. But in addition to the awesome traffic response, this newsteam is lively, sarcastic, playful, and informative.

For example, being in banking, I've had a few clients ask why mortgage rates have remained flat or increased slightly over the last couple of weeks even though the Fed Funds rate has been slashed over a point and a half. I had been trying to explain that the rates are mutually exclusive and tied to different economic benchmarks, but now I just direct people to Bob McCormick's podcast that covers the topic. It's a firey, quick, and highly insightful 45 seconds on the topic which speaks to the level of most consumers.

Again, I can't praise these guys enough, but don't take my word for it; go to www.knx1070.com and stream them live. It's the most entertaining news you'll ever listen to, and it's heavily in part due to the fact that it sounds like the personalities on air are having a fun time with what they do.

My Ballot for the KNX all star lineup:

Host: Jim Thornton

Anchor: Vicki Moore

Field Reporter 1: Vidas Sopranikus

Field Reporter 2: Aiden Pickering

Politics: Dick Helton

Money: Bob McCormick

Sports: Steve Grad

Traffic (studio): Tommy Jaxson

Traffic (chopper): Scott Burt

Traffic (air): Meghan Reyes