Thursday, June 11, 2009

KGB: Great Idea, Non-viable Business

I can see it now...A group of friends are swaying as they walk down the block trying to hail a cab. As numerous taxis whizzed by, the group begins to wonder what the average wait time is to hail a cab in their city. They begin a heated debate and wished they could resolve the issue with objective information. One member suggests it would be great if they could just text somebody to look up the answer for them to solve the disagreement. Boom! The idea of KGB is born.

But the problem with this idea is that it doesn't translate well in practice. Maybe it would have worked perfectly 5 years ago, but the technology today doesn't warrant paying $.99 for these answers. Smart phones can readily produce the answers to these questions with internet access that users already pay for at their disposal. Wikipedia, Google, Bing, Ask.com, and others can all provide these same answers at no additional cost to the user.

I thought I would give KGB a try last weekend after hiking Runyan Canyon, in order to find a Habit Burger near Studio City. Not only did the process with KGB take 7 minutes (could've found that info myself in under 7 minutes), but KGB came back with BAD INFORMATION! I was told the nearest Habit Burger to Studio City was at 12659 Moorpark St. in Studio City (there is no Habit in Studio City, trust me). A Google search of "habit burger studio city" returns a top result which indicates that the nearest Habit Burger is in Sherman Oaks and directs you to the main Habit website. Below that is a "Best of the Web, Local" entry which notes a Habit Burger Grill at the address they gave me, granted, but if you look at the site yourself HERE, you can understand that even a moderately internet savvy individual would not have considered this information viable and gone to the Habit's main site and location locator. If I'm going to pay 99 cents for a convenience, let's make sure we get it right and that it's convenient, yes?

My advice: If you know that you have a specific question that you want the correct answer to, just look it up on your phone's internet browser or dial 411. If you have Verizon, they'll even text you the phone # and address of what you're looking for, and even send it to the GPS on the phone to guide you there! So tell me again, KGB, what added value does your idea provide? Thought so.

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